Track Limits
Alex Thomson - F1 Digital Media Officer & Embarrassing Moment with Daniel Ricciardo | EP 18
Join us as we sit down with Alex Thomson to gain an exclusive insights into the exhilarating intersection of Formula 1 and digital engagement.

Show Notes

Uploaded On
March 14, 2024

In this episode of the Track Limits podcast, we are joined by an the one and only, Alex Thomson, a.k.a 'GoPro Mouth'.

Join us as we unravel the behind the scenes of how Thomson strategizes and executes social media campaigns to captivate audiences, build brand loyalty, and enhance the overall F1 experience for social media passes. From crafting compelling narratives to leveraging emerging platforms and technologies, we'll delve into the innovative techniques and creative processes that keep the Alpine F1 Team at the forefront of digital engagement.

During our conversation, we'll also touch upon the challenges and opportunities that come with managing social media for a fast-paced and globally recognized sporting franchise. Whether you're an avid motorsport fan, a social media enthusiast, or simply curious about the inner workings of the F1 world, this episode promises to be a thrilling and informative ride.

Join us as we sit down with Alex Thomson, former F1 Alpine Digital Media Officer, and gain exclusive insights into the exhilarating intersection of Formula 1 and digital engagement.

0:00 Episode Teaser
0:54 Introduction
2:16 Q1 - Alex's Career in the Marketing World (digital media role with F1 Alpine, digital strategies, content creation, working with other teams, and more)
24:10 Q2 - Alex's Personal Life (F1 fan, travelling hacks, work-life balance, female representation, hobbies outside of work, etc)
55:57 Q3 - Fire Round (Favourite Track, Greatest Driver, Embarrassing Moments, and Many More)
1:15:11 Alex's Legacy

Here are Alex's socials so you can follow him on his journey:

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My fav racing podcast by far, love you guys!
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Keep it up, this whole podcast is fantastic